David Macias Readies New Book For January

David Macias will release his new book, Circulation: How Culture Moves in the Age of Algorithm…

Focusing on the mechanics of the algorithms used today by streaming services, e-commerce platforms and more, the book explores the utility of the algorithms deciding how songs and stories reach an audience and their impact on the development of culture. In addition to its January release, Circulation is being serialized via Macias’ Substack , with Chapter One releasing on Friday.

Macias is the Co-Founder and President of Thirty Tigers and has worked with clients including Lucinda Williams, Smashing Pumpkins, John Prine, Lupe Fiasco, Alanis Morissette and others. He is a Grammy-award winning producer of historical music projects, having won for Beautiful Dreamer: The Songs Of Stephen Foster.